Reforge Change

Why teams lose alignment (and how to get it back before year-end)

A practical guide to refocusing your team, rebuilding clarity and finishing the year strong.

Tracey Holland | Change Leader

The year-end drift: why team alignment slips

Most businesses start the year with good intentions and sharp focus.

But by the time Q4 rolls around, things start to drift. Deadlines slide, priorities blur, and energy dips. Everyone’s busy, just not always in the same direction.

That’s when team alignment quietly slips.

And when it does, progress stalls and it’s not because the strategy was wrong, but because people lose sight of what success actually looks like right now.

It’s not that people stop caring, or that the strategy was flawed. Somewhere between the heady optimism of Q1 and the pressure of year-end, focus blurs. Priorities multiply. And suddenly, everyone is working hard but not necessarily together.

Why team alignment matters in change leadership

In change leadership, alignment is the difference between motion and progress.

Success comes when everyone is clear on purpose, priorities and progress. But alignment doesn’t happen by accident. Or osmosis.

When progress stalls, it’s rarely because the idea was bad. It’s usually because we’ve lost sight of what success looks like and what’s most important right now.

The hidden drift in teams

Every business starts with clear goals. You spend time crafting them, checking they’re fit for purpose and aligning people behind them.

But over time, three things tend to happen:

  • Tasks take over – urgent work replaces important work
  • The ‘why’ fades – people forget what the bigger picture was meant to achieve
  • Energy fragments – each team (or person) starts solving for their own priorities

Before you know it, you’ve got a lot of good intentions moving in slightly different directions. It adds up to friction, duplication and fatigue.

It’s not failure.
It’s drift.

And the good news? You can fix it.

How to realign: the year-end reset

The end of the year is actually the perfect moment to realign.

You don’t need a massive away-day or a shiny new three-year strategy. (Please don’t do that, it will be a colossal waste of energy right now.)

What you do need is a short pause, a few focused questions, and the courage to reset.

Here are three simple prompts from my Alignment Reset Framework you can use straight away:

  1. What does success look like right now?
    Strip things back to the next 4–6 weeks. What really needs to happen before year-end? What’s possible?
  2. What truly matters?
    If you could only deliver three things, what would they be? Let those shape your decisions.
  3. What’s getting in the way – and what’s in your control to change?
    Not every barrier is removable, but most teams have more agency than they realise.

Even taking 10–15 minutes to ask these questions will reveal whether your team is truly aligned or just assuming it is.

That shared clarity creates momentum, energy and focus almost instantly.

Turning reflection into momentum

Alignment isn’t just about agreement. It’s about shared clarity.

And it’s easier to rebuild than you might think.

If you’d like a short, practical introduction to how this works, you can watch my free webinar with Joanne Wharam — How to End the Year Well right here:
👉 Watch the webinar replay https://youtu.be/z2QEvTDLJiQ?si=q4ejX8gb-UxJVISA

Go deeper: the Alignment Reset Masterclass

If you’re ready to take this further, join my live Alignment Reset Masterclass on Thursday 11th December (12–1pm UK time).

It’s a one-hour, hands-on session where we’ll work through the framework step-by-step so you can:

  • Rebuild focus and energy in your team
  • Realign plans with purpose
  • End the year strong and start 2026 with clarity

🎟 £99 early bird (book by 30th November) or £149 standard
👉 Book your place here https://www.eventbrite.co.uk/e/alignment-reset-masterclass-tickets-1955579754689?aff=oddtdtcreator

Finish the year with focus

You don’t need a grand strategy refresh to finish the year well.
Actually, don’t do that.

A quick realignment, a dose of reflection and a shared sense of direction can transform how you and your team finish the year.

It’s not about doing more.
It’s about doing what matters most and doing it together.

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