Networking. The word alone makes people shudder. I used to think it was milling around a room full of strangers, trying to balance a coffee, a tiny triangle sandwich and frankly awkward conversations. But thank goodness, networking doesn’t have to be like that!
What if I don’t have a network though?
Networking isn’t really about events. It’s about people – your people. The ones you already know, have worked with or friends of friends. And that’s it – that’s your network. We all have one. Here’s how it can be powerful in your career growth and how to grow that network (without the balancing act or sweaty palms).
Who is in your network?
Your network isn’t something you have to build from scratch – you already have a network. Former colleagues, current team mates, Uni pals, parents at the school gates or that person you ‘dance’ next to in your Zumba class. Your start point is identifying the connections you already have.
The key is thinking beyond “Who can help me?” to asking, “Who do I already know and how can I reconnect with them?” It’s a small mindset shift but it makes reaching out feel way less awkward and more natural.
Using your network in career growth
Want to use your network without actually looking like you are using them? Start by being curious – for some of us with Miss Marple level of nosiness this is our natural state – for others start by asking these questions:
- How’s work going for you?
- What’s going on in [sector] at the moment?
- What’s something you would advise if I wanted to get into [sector]?
Believe me when I tell you that people love talking about themselves (we all do – it’s human nature). Show genuine interest and you’ll learn things that might help down the line – a job opening, a trend to jump on or even a collaboration opportunity.
And don’t be shy about sharing what you’re looking for. If people don’t know you’re on the lookout for new opportunities, how will they think about you when they come across those opportunities?
Grow your network without the ick
I cannot count the number of these messages I’ve had on LinkedIn “Hi [insert name], I’d like to add you to my professional network.” And then nothing. That’s not networking it’s button pressing. And you know what I do with those messages? Yep, I ignore them.
Here’s how to do it properly:
- Be intentional. Don’t just connect for the sake of it. Look for people who share your interests, values or work experience.
- Add value. Comment on posts, join discussions in groups and actually say something valuable (no “Great post!” nonsense). Thoughtful comments that add to the conversation show what you have got to offer.
- Respect their time. If you’re messaging someone new, keep it short and specific. “I loved your post about [topic] – I’m exploring something similar and would love to connect.” Easy, polite and no fluff (or ick).
One of the best things you can do is to be a connector. Introduce people in your network to each other if you think they’ll benefit. By helping others you naturally build your own network without even trying.
Write content that builds connections
One of the best ways to grow your network is to write content. Whether it’s LinkedIn posts, articles or even comments, sharing your thoughts is like sending a digital Hello!
A few tips:
- Write about what you find interesting. Forget the algorithm – just be authentically you.
- Share ideas, ask questions or give advice that’s useful.
- Don’t overthink it – it doesn’t have to be perfect but it does need to sound like you.
Networking isn’t just a numbers game. It’s about relationships. By being curious, genuine and generous with your time (and ideas), you’ll build a network that supports your career without ever needing to attend another awkward networking event. And I, for one, am very grateful for that.
Take five minutes today to think about the people you already know and reach out to someone for a quick catch-up or to share an interesting idea.
Or, if you’re feeling brave, leave a thoughtful comment on a LinkedIn post or write one of your own. It’s time to start building those meaningful connections that could make all the difference in your career. Ready to give it a go? Let me know how it works out – I’d love to hear your networking wins!
